Mentos Fresh Beats
The Legacy is a visual identity system created for an electronic music event series by DM Agency. The project was designed to support multiple event editions, each built around a different artist, sound, and atmosphere. Instead of relying on a fixed visual template, the identity works as an adaptable framework that transforms artist press kits into a complete event communication system.
Client
Mentos Fresh Beats
Industry
Music Festivals
Year
2026
Services
Motion Branding
Art Direction
Visual Direction
Each edition of The Legacy features a different artist, which means different imagery, different energy, and different source materials. The challenge was to create a visual identity that could stay consistent across the whole series while allowing every event to feel individual and relevant to the featured artist.
The system had to be flexible, fast to apply, and suitable for motion, digital promotion, and event layouts.
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