Mentos Fresh Beats

Mentos Fresh Beats was a festival activation created to give emerging music talent a real stage. Young artists were invited to submit their tracks through an online platform, with selected entries reviewed by a jury and chosen to perform live as part of the Mentos festival zone. We developed the visual identity and graphic system for the campaign, covering both the digital experience and the festival environment. The design translates sound, rhythm and freshness into a bold visual language of pulsating circles, warped grids and high-energy blue tones, creating a system that feels dynamic even in static applications.